Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9th Edition By Terence A. Shimp

Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9th Edition By Terence A. Shimp

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues

TRUE/FALSE

1.The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods.

ANS: T PTS: 1

2.Huge investments and concerted efforts to introduce new products and services almost always guarantee success.

ANS: F PTS: 1

3.The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes.

ANS: T PTS: 1

4.The first step in facilitating adoption is to make the consumer aware of a new product’s existence.

ANS: T PTS: 1

5.The four variables that influence the awareness class include free samples, coupons, advertising, and price.

ANS: F PTS: 1

6.Distribution is one of the variables that influences the awareness class.

ANS: T PTS: 1

7.Free samples is one of the variables that influences the trier class.

ANS: T PTS: 1

8.Demographics, distribution, and price are the variables that affect the trier class.

ANS: F PTS: 1

9.Repeat purchasing is a function of advertising, coupons, distribution, and product satisfaction.

ANS: F PTS: 1

10.Consumer satisfaction is the major determinant of repeat purchasing.

ANS: T PTS: 1

11.Relative advantage is a function of consumer perception and whether a product is better by objective standards.

ANS: F PTS: 1

12.Relative advantage is positively correlated with an innovation’s adoption rate.

ANS: T PTS: 1

13.The degree to which an innovation is perceived to fit into a person’s way of doing things is termed compatibility.

ANS: T PTS: 1

14.Innovations that are compatible with a person’s existing situation require more effort to incorporate into one’s consumption lifestyle.

ANS: F PTS: 1

15.Compatibility refers to an innovation’s degree of perceived difficulty.

ANS: F PTS: 1